Lexus commissioned independent, unbiased research firm AMCI Testing to compare the 2018 Lexus LC 500 to the 2017 Aston Martin DB11. The results are as follows.
The latest drivetrain technologies... Incredibly appointed interiors... Fort Knox-like safety features. They’re all the cost of entry in the crowded automotive marketplace. So what does it take for a vehicle to stand out and have something unique to say?
Identifying a product’s points of differentiation is an essential first step for creating desire. Truly understanding everything that sets a product apart from its competitors-from obvious performance characteristics to subtle under-the-skin technologies-enables the most informed buying decisions. That’s why we’re constantly deploying bleeding-edge testing and evaluation methodologies, such as Emotive Response Testing and Extreme Winter Weather Performance Evaluation, to uncover unique truths that build consumer confidence in a product.